Digital marketing is great, right? It seems like a free or at least minimally expensive way to get through to a whole universe of people. However, the problem is that everyone has access to this same universality. And that means you have to do something additional to get noticed. You have to figure out a way to improve your digital marketing follow-through. Luckily for you, there are tons of ways to do this, assuming you are flexible and creative with your efforts.
If you are currently in the midst of a digital marketing plan, consider the four following ways to energize your virtual presence. First, you can work with event calendars. People who are busy like to have labels and dates on a calendar. Use this to your advantage. 2nd, use permission marketing with your email lists. People hate spam. People love getting email messages that they want. Third, brush up on online psychology. The study of digital marketing is fascinating, and even a few hours spent looking into the latest techniques can make a big difference in your bottom line. And last, look to social proof as a way to improve digital marketing. This can either be through social media platforms or from different ways of getting a collective mentality together.
When you use event calendars to your advantage, digital marketing naturally assumes a higher priority and importance in people’s minds. You can use calendars by having people sign up for things on specific dates, and that date goes on their personal calendar. Or, you can use calendars so that people see a schedule in front of them when they go to places on your website or your app. Thinking with the perspective of calendars in mind, use time and organization to improve the details behind your marketing plans.
If you don’t already do it, now is the time to start with permission marketing. Just getting a hold of someone’s email address and sending them random messages isn’t going to help you very much. The return on investment in that way is very small. However, if you ask people what they want and make them verify that they are interested in the information that your company puts out, then you have a virtual captive audience. The better you get at permission marketing, the better your digital marketing results will be.
When you brush up on online psychology, you’ll find that it is an academic pursuit that is changing daily. Digital marketing is a subset of online psychology. So, the more you understand about one of the subjects in that pair, the more you will understand its relationship to the other period whether you want to come at it from a psychology perspective or a marketing perspective, there is a large intersection of data in the middle.
When you want digital marketing to work, you can use social proof to your advantage. What this means is that if you can convince someone that other people are behaving toward your product in a certain way, they are more likely to follow suit.