How to Choose a T-Shirt Type for a Promotional Product
If you have an upcoming event that you would like to promote using custom t-shirts, there are a few things to take into consideration before placing your order. You will want to find t-shirts that not only represent your brand and the level of professionalism of the event; you also want to find apparel that is suitable for seasonal wear and comfortable for those who will be wearing it.
Color Selection
Branding is important. If you have a company or nonprofit that is promoting an event, the color selection of your apparel, along with the color of the design it will be on, is important to consider. Choosing a type of t-shirt that has a color that both represents your brand and will allow for your design to contrast well for visibility can help narrow down your selection process. Some brands only offer a limited number of colors and styles, while others offer dozens. Color selection is important, as it will also play a role in cost.
Material
There are different types of materials available for different types of shirts. Depending on whether your event is indoors or outdoors, what type of process is being used to print your shirts, and the complexity of your design, choosing the right material for your apparel is important. Some companies are only able to print on 100% cotton, which will shrink slightly when washed but is also very comfortable. If your event is an athletic event or is being held during the summer, you can choose options that are a poly blend or constructed from a dry-fit material for moisture wicking. Depending on the season of your event and the professional or casual nature, take consideration in choosing shirts that are relative to the event, such as long-sleeved shirts, polos, or sweatshirts.
Sizing
Different t-shirts come in unique sizing. Make sure that you check out the sizing charts that are available to see if a type of brand runs smaller or larger. Also, if you are looking for a larger stock, try to find a brand that runs unisex, versus just in men’s and women’s sizing. If your event is open to the youth, seek out shirts that are available in all youth sizes, including toddler and baby sizes.
Price
Depending on your budget, the price per shirt may be a consideration. Some companies require a minimum for screen printing services, and bulk discounts are usually honored. The higher the quality of apparel, the more it will cost per item. A dollar more per t-shirt is a small price to pay for a more durable or comfortable item. However, if you are a nonprofit promoting a single event, seeking out sales and promotions may help you order a higher volume at a lower price.
Along with choosing t-shirts, you want to ensure that you are placing your order with a reputable company. Check out the estimated shipping dates of your apparel prior to placing your order to make sure that you receive them prior to your event, and also make sure that you are submitting high-resolution .png graphics to ensure the best quality outcome.
