Independent website positioning. Where to start?
Website positioning is one of the most important factors in effective online marketing strategy. Without SEO your website may not be visible to your potential clients which means they also won’t be able to buy your products and check what services you offer. The process may not be simple and may take some time, but it’s definitely worth taking into consideration. Here are some tips on where to start.
SEO audit – crucial way to start
First, you need to check your website’s quality and its performance in the search engine results. Does it meet all of the almighty Google expectations? Is it user friendly and interesting? Does it cover all the essential information about your products or services? The SEO positioning process starts with an audit also because a thorough analysis of your site indicates all the problems that should be solved, for example in the code or content. The audit is usually done by a professional company with a use of special tools that crawl your website like Google bots and see it from their perspective.
Find your perfect keywords
SEO doesn’t exist without a proper keywords analysis. First, you can check what relevant keywords your competition is visible on. You can analyze words and phrases related to your products and services and check how many searches they have every month. It’s an indispensable way to start creating your successful SEO campaign.
Know the essence of content
If you have already selected your keywords, it’s time to take care of your website’s content. It needs to be adequate to what you’re selling, interesting, and composed of chosen keywords. Every service or product should have a separate subpage with an in-depth description. It’s also an additional advantage to have a blog full of appealing content that’ll be valuable from your customers’ perspective and interesting enough to meet their requirements and answer their questions.
Make your site mobile-friendly
Nowadays, it’s highly essential to make a website responsive. It means that it should perform and display well on different sizes of both desktop and mobile screens. If your website loads too long on mobiles, has a different structure or less content, it’s a solid disadvantage from the positioning point of view, especially with the newest Google algorithms that cherish mobiles more than anything else.
There are some things influencing a search engine optimization that you can do within your site. Apart from proper, interesting content and adequate keywords, there’s also a need of:
- Creating meta titles and meta descriptions for each subpage
- Having a good headings structure: one H1 with a valid keyword on every page, and a number of H2, H3, and so on
- Optimizing the size of applied images, giving them descriptive titles and filling the alt text attributes
- Using breadcrumbs menu
- Using proper internal linking to other services, products or relevant content on your site
Remember that it’s only a start of your SEO adventure. There’s much more to a good positioning strategy and in most cases it’s better to do it with the help of a professional agency which has adequate tools and knowledge.