If you’re looking for a little boost to your business, working to refine your web presence is a great place to start making moves. Your business website is a pivotal piece of digital marketing content, and proper design makes your site more marketable.
Take the time to really comb through your design, and learn what elements are most important. Check to see if your website could use a quick overhaul, and get to work today.
Optimize for mobile users
Mobile is the way to go online today, and a website that isn’t optimized for mobile users is outdated. Keep your website up to date, and make certain your design is mobile friendly.
Smartphone users should easily be able to navigate your design. Buttons should be big enough for fumbly thumbs, and the way you format your text matters too. Dig into all the things that make your website mobile capable, and align your design with the information you find.
Simple navigation is important
Visitors need to easily be able to explore your website, so making navigation easy to understand is wise. When visitors have no problem finding the information they seek on your site, they will spend more time exploring.
Adding a simple stationary navigation bar to your design will make movement easy. Users will always know how to get where they’re going, and the content you upload to your pages will actually be seen.
Add a blog for enriching content
Adding a blog to your business website gives users more content to explore. This company specializing in nitrogen generation shows how a business blog should be done.
The posts should be relevant to your industry and operation, so the search engines on the web can direct targeted individuals to your pages.
Blog posts should be engaging and enriching, so people will actually read them. Adding social media sharing icons and a quick comment box is also recommended.
Communication should be a focus
Adding elements of communication to your website design should be second nature. You want to hear what web users have to say about your business, your site, your products, etc, so give them a platform from which to share their thoughts and opinions.
Add a contact page, but don’t end your efforts there. Your website’s homepage can also be leveraged for communication. Add a phone number and simple contact form to the homepage, and you’ll start receiving more info from consumers than ever before.
Integrate the concepts of SEO
Overall, a great website design runs parallel with the concepts of search engine optimization. Optimizing your placement in the SERPs (search engine results pages) makes all the difference in the visibility of your website.