Businesses often overlook the importance of having an excellent image for customers. A simple sign in front of a business that shows establishment hours, location, and company branding is often enough to get potential customers through the door. Signs are not just for big businesses, though. If you have multiple locations, it is even more critical that foot traffic can identify your location quickly by using the proper signage.
1. Keep It Short And Sweet
Short-and-sweet signs are great for spaces where you want to communicate key messages quickly. Whether you’re building a new bar or restaurant, refreshing an existing one, or upgrading the signage at an office building, the right sign can help your business stand out in a crowded field.
2. Give Careful Thought to Color
Color can be used to create a memorable experience, help communicate your brand, or add visual interest to an area. But don’t simply choose any color! There’s now a vast array available in standard printing in the world of signage and wayfinding, where there was once a small range of colors available only in specialty printing. To successfully use color in your application, you’ll need to think carefully about how color will affect the perception of your organization and its customer service and how that may change over time.
3. Avoid Fancy Fonts
Avoid fancy fonts and stick to basic, easily readable typefaces. A sign’s purpose is to convey information; don’t distract from this by making the typeface unsuitable or difficult to read.
4. Use Great Graphics
Using great graphics is the essential part of getting your message across. It will help you stand out from the crowd and give you a competitive edge over competitors. It doesn’t matter what materials you use; they won’t be enough to draw attention if the graphics are subpar. Use appropriate typography, stay consistent with the brand message and follow any other design rules you have set for your business.
5. Consider The Visual Hierarchy
When choosing signage for your business, consider the visual hierarchy. This is how you want the viewer to see or read your content. For example, suppose you have a logo that contains all of your preliminary information. In that case, it’s best to place this at the forefront of your sign immediately, followed by a short line of smaller text that details minor information.
6. Keep Movement To A Minimum
When choosing new signage for your business, always keep movement to a minimum. Whether you have your sign mounted to the wall or freestanding, too much movement can promote a shabby appearance. Having eye-catching signage is excellent, but it won’t be effective if it constantly sways in the wind or moves whenever anyone walks past.
7. Work With A Professional When Designing Signage
Whether you want to update an existing sign or design new signs from scratch, your first step should always be to contact an experienced professional to help guide you through the process and ensure your message gets across. The experts can help you determine the best materials, sizes, and locations for your signs so your business attracts attention, delivers a positive image, and expands awareness of your products or services.
Keeping your branding consistent across multiple locations can be a challenge. Signage can be the key to achieving this goal and making each location unique. Modern options such as a wayfinding system, lightbox signage, and channel letters allow you to create multiple sign types that coordinate with your brand and reinforce it across several locations.