Are you looking for the best ways to make your mark as a budding wedding photographer? Look no further, you’ll find all the answers below!
Keep It Fun And Friendly
Try not to forget that a wedding should be a fun, joyous occasion. Couples are going to be looking for a professional that can deliver that same type of energy. This should be apparent through your marketing as well as when you engage and interact with potential clients. It’s all about getting the balance right though because you still need them to take you seriously.
Use The Best Equipment
Just like a painter, a wedding photographer can’t create a masterpiece if they don’t have the right tools. It is worth exploring and then investing in the best wedding photography equipment on the market. You don’t want to risk cutting costs here because the final results will ensure that you don’t look like a professional. Clients want nothing short of the best for their big day and you need to be able to provide it.
Look At What People Are Doing Right
Do make sure that you are exploring other wedding photographers who are already on the market and successful. You can then pinpoint what they do to ensure that their clients connect and also love their work. Look at the different marketing styles and pitches so that you can build something that hits the right marks.
Learn How To Improve
Your research is also going to highlight the gaps in the market and weaknesses in existing offerings. You can then put forward your business as a way to fill those gaps. Clients are going to respond to this because you will be offering something different on the market which brings us neatly to the next tip.
Find Your USP
Do explore what your unique selling point is going to be. There are lots of examples for wedding photography. For instance, some will offer documentary-style packages. In cases like this, the photographer won’t take many posing pictures and instead will capture moments naturally throughout the day.
If you want people to connect and engage with your brand, you need to make sure that you are showing who you are. You need people to like you because, in the run-up to your wedding, they’re going to be around you, quite a lot. When marketing your wedding photography business, you should be able to show personality with the content on your website as well as more direct communications like email marketing.
Ask For Referrals
When you start to get clients don’t be afraid to ask for referrals at the end of a service. This is a great way to show evidence that you are offering a quality solution to new clients. At the same time, you should be building portfolios and even case studies of your work which you can use to promote your brand too.
Run A Comprehensive Campaign
Finally, do make sure that you are looking at plenty of different marketing techniques. If you only focus on one form of promotion, then you will struggle to make an impression.
*Images in this post provided by PerfectMoment Photography
Guest Author Bio: Wedding photography expert Jeffrey Wang has his own wedding photography studio in Sydney Perfect Moment Photography. He helped hundreds of couples to capture their love stories and the raw emotions and spirit behinds the weddings. In his free time, he writes about love stories, venues and photography tips for known wedding blogs around the globe.