4 Hidden Benefits of Buying a Vehicle During the Winter

When vehicles begin exhibiting signs of wear and tear, consumers commonly start considering replacement options. As the latest automotive models offer greater fuel efficiency and state-of-the-art technology, upgrading to a newer vehicle becomes more appealing. However, prospective buyers should also factor in when to make the purchase in order to reap financial benefits. Automotive consultants recommend holding off on a vehicle purchase until the beginning of winter or the start of the new year.

 

1. Desire to Meet Quotas

 

The majority of automotive dealers project profits based on monthly and yearly quotas. Their proposed figures include commissions and bonuses provided by the business and vehicle manufacturers. Throughout the year, dealer facilities may or may not fulfill quotas during certain months. By the end of the year, December provides the last chance to meet expected quotas, and January provides a time for dealerships to prioritize meeting their goals. As the stress of making sales increases, the incentives, promotions, and specials also increase to make the desired profit. Also, consider visiting the dealership of choice during the first half of the week, as facilities have fewer consumer visitors, and transactions require less time for completion.

 

2. Making Room for New Inventory

 

Vehicle dealerships commonly begin receiving the next year’s models starting at the end of summer through the beginning of autumn. At that time, the value of current models in their inventory begins depreciating before having been driven. Waiting until winter poses a wealth of money-saving opportunities.

 

In order to clear present inventory, dealerships often offer lowered APR loans, which may be combined with cash-back bonuses. Sticker price reductions often accompany more models. Consumers having negotiation skills have the potential to benefit even further.

 

3. Decreased Interest in Vehicle Purchases

 

As the holiday season approaches, consumers focus on upcoming events. They typically prefer spending money on preparations for friends and family gatherings along with gift purchases. So, automotive dealers commonly suffer decreased traffic from December through February. Dealers are therefore more inclined to appease consumers interested in their current inventory during this time. In addition, despite possible inclement weather, dealers having websites makes it easier for consumers to explore their inventory, learn about incentives, calculate trade-in value, and start the purchase process by submitting a completed financial application.

 

4. Increased Opportunity for Winterized Packages

 

Consumers should consider winterized package strategies when opting to make a vehicle purchase. Some dealers offer models equipped with seasonal comfort and convenience features that include heated seating and steering wheels. Remote vehicle start-up, heavy-duty windshield wipers, and seasonal tires are other winter-friendly amenities. New vehicles also come with new batteries, which means a decreased chance of start-up failures. If the desired new vehicle does not come standard with these offerings, try negotiating them into the purchase agreement at a reduced cost.

 

Test driving a new vehicle in winter also provides the ideal opportunity to experience how the car, SUV, or pickup handles during winter road conditions.

 

This winter, start shopping for the vehicle of your desires since becoming equipped with some automotive tricks of the trade. Visit your local dealership online, or in person, to get a feel of the inventory they have to offer.