Choosing the right keywords for a marketing campaign can be challenging. It is essential to use the most relevant terms but not too specific so that your content reaches as many people as possible. You want to find keywords that are specific enough to target potential customers and broad enough to generate relevant traffic. We will help you understand how this process works by providing tips on choosing the correct words for your campaign.
1. Look at Competitor Keywords
First of all, you will want to study the keywords that your competitors are targeting in their marketing campaigns. If their posts are ranking on specific terms, there is a good chance you can use those exact words to make your content visible on Google as well.
2. Learn About Your Audience
You also need to consider what kinds of terms your customers would be searching for when looking online for products or services like yours. Which words do they usually search with? What types of questions do they tend to ask? You may need help from someone familiar with your target market to obtain these kinds of details. However, learning more about the types of terms users might type into Google can be invaluable when creating your keywords.
3. Use Negative Keywords
Negative keywords are also important because they let you prevent specific words from triggering your ads. This is very helpful in areas where specific standard terms don’t relate well to your business. For example, if you own a pizzeria, you would not want to generate traffic on the searches for “ice cream” or “hamburgers.” However, you do want to make sure that people who search for “dessert” and “fast food” can find you as well. By adding negative keywords, Google will ensure your ads won’t show up when those irrelevant terms are used.
4. Combine Broad and Narrow Keywords
You will likely need some particular and comprehensive terms to succeed with your keywords. You want to aim for the most relevant traffic you can get, but there are some situations where more general words may be better on their own. Use negative keywords or make sure that specific terms do not fit their own first. If they still aren’t generating enough traffic, include them on your site later on as well.
5. Optimize Your Site before Adding Keywords
There are many benefits to having highly optimized pages, even if you don’t plan on using SEO tactics like link building. When you optimize your website correctly, Google will rank it higher than other places when users search for specific phrases related to what you’re selling. Therefore, if you use those words in your content, you will attract customers beyond those who search for it directly.
6. Use More than One Source
Most of this process simply involves learning which keywords are relevant to what your company offers. However, suppose you still aren’t sure about specific terms after using competitor keywords and phrases related to your business or industry. In that case, there is always other research that can be done. Search together with a group of friends or coworkers to come up with ideas. Even better, ask individual customers what kinds of things they would type into Google to find a product like yours. This will probably provide some insight on terms you never even considered before.
Keywords play an essential role when it comes time to market online content. However, it’s vital to know which words are most relevant to your product or service before deciding how to rank organically on Google. By paying attention to the terms that people search with every day, you can better understand what results they want and need. This knowledge will give you a great start towards success on the web.