Improve Your Writing for Search Engine Standings

Building a website has its ups and downs. Whether as a hobby or business endeavor, creating content for your page comes with challenges. A common goal is to attract an audience. To do this, you need viable strategies to reach people’s eyes.

The most common method to attract readers is by showing up at the top of search engine results. It’s not that simple, though. There are certain requirements for your writing if you want to pop up in the first ten. Take a look at the following recommendations for more information.

Passive Voice

While the use of this element doesn’t have a strong impact on your search result standing, it’s essential for growing and maintaining an audience. Passive voice doesn’t engage a reader. The less you entertain and involve users looking at your content, the less likely they are to stay. Use active voice consistently, and avoid the contrary as much as possible.


Headings are the packaging that readers open to get to the meat of your content. They’re the first words they scan before deciding whether to continue or leave. Surprisingly, this is where many content writers struggle the most. Some say they spend more time deciding what to use as a heading than they do writing the article.

You need to use as few characters as possible to describe your content with headings. Depending on your audience, it should be engaging, funny, serious, and somehow provide partial information that tempts readers to continue.


Keywords are arguably the most important factor for most search engines. They’re elements that users type in for answers. When they’re present on article or blog posts, engines track the words and prioritize the content for people searching for relevant results. The platforms will assume the information you provide is related to the topics.

There are some rules, though, that you should follow. It’s not as easy as typing out keywords fifty times in every article. Oversaturation will cause search engines to ignore your content. To avoid this, you need to research what percentages make sense. You can look here for some guidance when you get started.


Links are more of a technical addition rather than a creative one. Adding hyperlinks through anchor text from authoritative sources, of course, convinces a search engine that your content is true and well-sourced. Without links for readers to click, platforms might think your writing to be false or unreliable. Include these if you want to climb to the top of the first results page.

Writing Style

Finally, a more creative decision, determine a specific writing style and stick to it throughout your site, even if its a blog for Legacy Countertops. Just as with the use of passive voice, here you need to tell whether it’s more fitting to use first, second, or third person. It’s also essential to figure out how often you should refer to the reader, if at all.

This is the bread and butter of your content creation. Without a guide for your writing style, you’ll be lost at sea, figuratively. Consistency with this variable will engage the proper audience and keep them.

Don’t Stress Too Much

These are all essential factors for placing high on a search engine result list. However, don’t let the analysis and creation of content that adheres to these rules stress you out too much. Try and establish a flow that works for you; create content consistently, and implement changes at a comfortable rate.