8 Reasons Business Apps Should Include AI Chatbots
One common feature shared by many business apps is the AI chatbot. They allow customers to share their concerns with an automated response system powered by artificial intelligence (AI). If your business app doesn’t currently include one, here are eight reasons to consider adding an AI chatbot.
1- Answers Common Questions
According to the Pareto Principle, 80% of issues are the result of 20% of the causes. In this particular case, 80% of customer questions will be related to a handful of issues. An AI Chatbot can answer these questions quickly based on your provided script.
2- Saves Time
An AI chatbot saves customers time by getting them the help they need efficiently. Instead of spending 20 minutes or more waiting on hold while they call, they can ask the chatbot and get an answer in usually two minutes or less.
3- Saves Money
With most common questions handled by the AI chatbot, employees who would normally have helped those customers are freed up to complete other tasks. Some customers may have more complicated questions or issues that require a human response but fewer customer service employees will be needed and those employees can be reassigned to other departments.
4- Young People Hate Phone Calls
According to a 2023 study, 81% of millennials dread making phone calls. They would much rather prefer chatting with an AI bot instead of having to call the customer helpline. If your business app doesn’t have a chatbot, they may prefer to use a competitor’s app that does.
5- 24-Hour Support
Have you ever needed to call a customer service helpline with an issue but they’re only available on weekdays from 8 AM to 5 PM in a different time zone? Chatbots can resolve that issue by being available 24 hours a day, seven days a week.
6- Stress Reduction
Answering customer questions or complaints can be very stressful for employees. Conversely, it can also be stressful for customers who have to wait 20 minutes or longer for a simple question to a quick question. Chatbots can reduce the stress of everyone involved and simplify the customer process.
7- Book Appointments
If your business involves booking appointments, a chatbot can simplify that process without requiring customers to call or fill out a form and hope they aren’t accidentally double-booked. Alternatively, if a customer has a complaint that requires a human, they can book an appointment to receive a call from a representative, saving them the trouble of waiting on hold.
8- Multilingual Support
Your business may have customers who speak limited English and might benefit from interacting with an AI chatbot, allowing them to communicate more comfortably in their native language. It also saves an employee who took Intro to Spanish in high school from trying to communicate in a half-remembered language.
In summary, an AI chatbot saves time and money while providing higher levels of customer service and improving the morale in your Customer Relations Department. When developing a custom app for your business, be sure to include an AI chatbot.
